The CE landscape is growing at a breakneck pace, making it critical to work with a distributor who understands your needs, whether stocking a single-location outlet for the holidays or introducing a new line throughout a regional chain.
Capitol works with global brands and groundbreaking innovators to offer a CE selection that represents the most appealing products on the market, with the best opportunities for the highest margins.
Our Technical Sales Specialists are more than knowledgeable – like our customers, they worked on the front line as systems designers, installers, and dealers. They understand how to work with the most important new technologies and troubleshoot just about any challenge that comes up on the job.
From residential to light commercial installations, Capitol is a Pro AV contractor’s best source for every step of the project. Commercial flat panels, background/foreground sound, and digital signage are more than covered, and our Technical Sales Specialists are on call to help with every aspect of the project, from system design to selling tips.
E-tailing is a specialized channel with unique opportunities and challenges for dealers who want to extend their reach to the digital world and those who thrive exclusively on the web.
E-market segmentation, meaning the need to tailor marketing to a wide range of audiences, is critical if our customers are to benefit from the distinctive characteristics and differences in internet usage among a wide variety of consumers who primarily shop online. Luckily, Capitol's sales specialists not only understand how to grow business in the digital realm, but they are keenly aware of the trends affecting e-tailers, and how to best capitalize on opportunities as they take shape.
The unique needs of the Premium/Incentive channel require specialists who understand the business model and how best to grow the bottom line. Our goal is for Capitol to be the Premium/Incentive specialist’s best friend, offering name brand merchandise for e-commerce, incentive suppliers, promotional product distributors, and specialty retailers. With over 100 brands in stock, Capitol helps our customers give their clients the right products and programs for successful campaigns.